Shortly before the American trade fair season, including GDC San Francisco and PAX West, Robert Brown (Stride PR) alongside Dieter Marchsreiter (Marchsreiter PR) will pass on his concentrated knowledge of public relations for North American target markets to the webinar participants on July 16th. More info and registration.
Public relations veteran Robert Brown founded the full-service agency Stride PR based in Torrance, California specializing in the video game industry. The team of communications experts, including graduates of the gaming media, combines public relations practices with experience in PC, console, VR, mobile, and tabletop gaming.
Mediennetzwerk.NRW: Hello Robert, you bring concentrated PR expertise to the table and know from experience that speed and quality of localization play a decisive role in the success of computer and video games on international markets.
Robert Brown: I always tell publishers and developers, you could have the best game in the world, but if it has no or bad PR in a specific region, it is unlikely to get covered and find financial success there. Likewise you could have the worst game in the world and a great PR campaign for it in a specific area, but media and content creators are too smart to cover bad games. They will likely pass on covering and the game will be unlikely to find financial success. It is only when you have a great game and a great PR campaign working in conjunction, that you can expect to find the critical and commercial success we are all striving for.
„I always tell publishers and developers, you could have the best game in the world, but if it has no or bad PR in a specific region, it is unlikely to get covered and find financial success there.“Robert Brown
Can you tease out one PR-relevant difference between the German and US games markets?
International media is much more open to covering small indie projects than North American media. Don’t get me wrong, we’ve had clients consisting of two man indie teams get covered by all the top sites in the US in 2021, but that is the exception and in general it is more likely for a small indie team to be embraced by the biggest site in Europe than in North America.
How much can gamedevs rely on purely digital contact building? What role do personal contacts play in the area of international market presence?
Nothing beats a face-to-face relationship, but you can absolutely build contacts digitally. It is harder to do so digitally, and some journalists and content creators only quickly open the emails of people they’ve met in-person, but I’ve been blessed to build relationships with editors and streamers I’ve never met or have only seen a couple of times.
„I am always eager to share as much pro bono advice as I can“
What can I do as an indie developer if I missed the free Medien.NRW webinar with you and only have a small PR budget for my release?
You can always reach out to my email and I’m happy to answer any of your questions or set up a call to discuss in greater detail. If the budget is small, we likely cannot support you, but I am always eager to share as much pro bono advice as I can if you are unable to hire a team of professionals and need to try to do it yourself. My email is robert at stridepr dot com
Das Mediennetzwerk.NRW wird finanziert durch das Land Nordrhein-Westfalen sowie mit Mitteln aus dem Europäischen Fonds für regionale Entwicklung (EFRE).